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PRIME Hydration
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"The Hunt" is more than a campaign. It is a movement that encompasses the relentless pursuit of greatness, inspired by Tyreek Hill’s electrifying speed and “Cheetah” persona. Designed to resonate with athletes who thrive on instinct, discipline, and an insatiable hunger for excellence, this campaign merges high-intensity visuals, raw storytelling, and a spirit of defiance to create a visceral connection with its audience. Every element, from dynamic video content to bold social media activations, embodies the mindset of those who don’t wait for opportunities but create them. Through a strategic mix of digital engagement, influencer partnerships, and immersive experiences, "The Hunt" positions itself as a call to action—challenging athletes to embrace their competitive edge and push beyond their limits. With no second chances in the game of greatness, this campaign is a testament to those who choose to chase, rather than be chased.
Role: Script - Editing.
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OFF SEASON
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OFF SEASON is a wellness brand designed for those who acknowledge that true growth occurs in peaceful moments. OFF SEASON is rooted in minimalism yet indisputably bold, celebrating the power of silence, self-discipline, and the hidden effort that drives transformation. The marketing campaign intended to promote the brand that values mindful living, self-improvement, and the notion of moving in silence and targeting consumers seeking true wellness practices, athletes, creatives, minimalists, and those tired of theatrical social media trends, the campaign positions OFF SEASON as the complete opposite from spectacle-driven wellness.
The strategy incorporates a strong social media presence with moody, minimalist visuals and influencer partnerships, a content marketing approach with blogs and email newsletters, and a product launch strategy that emphasizes exclusivity through limited drops and experiential marketing events such as silent retreats. Community interaction plays an important role in promoting brand advocacy through digital detox challenges, interactive diaries, and private online communities. By rejecting performative wellness in favour of quiet, thoughtful growth, the brand aims to effectively carve itself a distinct niche in the industry, demonstrating that minimalism and honesty can foster deep consumer engagement and long-term devotion.
Below are some digital assets that extend beyond visuals, offering an immersive brand experience with a curated Spotify playlist featuring ambient sounds and deep-focus tracks for mindful moments. As well as a 3D mock-up of a capsule apparel collection.
Role: Creative Direction - Editing - Graphic Design.
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Documentary Concept
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Some are born into revolution. Others are abandoned on the streets. Les Enfants Sauvage is an unflinching exploration of a lost generation. Children raised by revolutionaries but forged in the fire of 1980s gangland Los Angeles.
They were the offspring of the Black Panthers, born into households where politics were militant and the dream of liberation was spoken like scripture. But as the government cracked down, leaders were imprisoned, assassinated, or exiled. The movement that had once promised to protect them collapsed under the weight of COINTELPRO, systemic oppression, and poverty. Left to fend for themselves, these children, once destined to carry the torch of revolution. Became soldiers in a different war: the brutal gang conflicts that defined an era.
Told through first-hand accounts, archival footage, and raw, cinematic storytelling, this documentary follows the ones who survived and the ghosts of those who didn’t. It is a story of resilience, lost dreams and stolen futures, black berets traded for bandanas, and children who were never meant to be martyrs but became them anyway.
The marketing campaign was created to be as impactful as its narrative, to raise awareness, increase viewing, and spark crucial conversations about structural oppression, survival, and lost futures. The campaign, which targeted activists, social justice advocates, documentary lovers, and educators, used strategic alliances, influencer collaborations, content marketing, press outreach, experiential marketing, and a robust streaming distribution plan. Partnerships with civil rights organizations, HBCUs, and activists helped amplify the film's message, while exclusive screenings for community leaders, educators, and celebrities generated organic engagement.
The social media strategy, which was anchored by the hashtag #BornIntoRevolution, includes teaser films, survivor accounts, behind-the-scenes footage, and live debates with historians and former activists. Strategic media outreach to outlets such as NPR and The New York Times will boost the film's credibility and visibility. Pop-up exhibits, screening tours, and discussion panels in major cities are some examples of experiential marketing concepts which promote greater audience interaction. A targeted streaming rollout on Netflix and Amazon, combined with educational licensing for institutions, should increase the documentary's accessibility.
Role: Creative Direction - Editing.